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How Revenue-Based Financing Works

A clear look at how revenue-based financing is structured, what it costs, when it fits, and what to ask before you sign.

9 min readEstablishedLesson 6 of 13

Your restaurant's busiest season is a month away and you need $25,000 for staff and inventory now. A bank says the process takes six weeks. A revenue-based financing provider says you could have funds this week. That speed is real, and so are the tradeoffs.

Revenue-based financing (sometimes called a merchant cash advance or sales-based financing) can be a useful tool. Understanding exactly how it works helps you use it on your terms.

A purchase, not a loan

In many revenue-based agreements, the provider purchases a portion of your future receivables (sales you expect to collect) at a discount. You receive cash now, and the provider collects an agreed total from your future sales. Because it is structured as a sale rather than a loan, it is usually priced with a factor rate instead of an interest rate.

$25,000
Amount funded
1.3
Example factor rate
$32,500
Total to be remitted
$7,500
Cost of the money

How you pay it back

MethodHow it worksWhat to watch
Percentage of sales (holdback)A set share of daily card or bank deposits goes to the providerPayments flex with sales, so slow days cost less
Fixed daily or weekly debitA set amount is withdrawn on a schedule, based on estimated salesAsk how it adjusts if sales fall (reconciliation)

The share of sales withheld is often called the holdback or remittance rate. Because remittances follow sales, the time it takes to finish repaying can vary. Faster sales mean you finish sooner, which raises the effective annual rate even though the dollar cost stays the same.

Try it

True Cost of Financing

Try the example above, then change the expected payoff time to see how the effective annual rate moves while the dollar cost stays put.

AOffer A
Payments
BOffer B
Payments
Side by sideOffer AOffer B
You receive (after fees)$50,000$48,500
Each payment$343.92 × 189$1,708.88 × 36
Total you repay$65,000$61,520
Total cost of capital$15,000$13,020
Cost per $1 borrowed30¢26¢
Estimated APR73.0%16.2%
Offer A$50,000 borrowed + $15,000 cost
Offer B$50,000 borrowed + $13,020 cost
Amount borrowed Cost of capital

Compare both numbers. APR annualizes cost, so short-term products can show a high APR even when the dollar cost is modest; long terms can show a low APR while costing more in total. Daily payments assume about 21 business days a month. Estimates only; your agreement and any required state disclosures govern actual terms.

Pros and cons

Potential advantagesPotential drawbacks
Often fast: decisions and funding in daysUsually higher cost per dollar than bank or SBA loans
Approval leans on sales, less on credit and collateralDaily or weekly payments can strain cash
Payments can flex with revenueEarly payoff may not reduce the total owed unless a discount applies
Useful for short, specific needsEasy access can tempt owners into stacking multiple advances

Avoid stacking

Taking a second or third advance before the first is repaid (stacking) multiplies daily withdrawals and can quickly overwhelm cash flow. Many agreements prohibit it. If one advance is not enough, that is a signal to revisit the plan, not to add another.

Owner story

Tomas, owner of a taqueria with two locations in San Antonio
Tomas used a $25,000 revenue-based advance to staff up and stock before a big festival season. He asked for the holdback structure so payments would follow sales, confirmed the total payback in writing, and checked whether an early payoff discount applied. Sales were strong and he finished repaying in about five months. He also declined a second offer that arrived a few weeks later, because his plan only called for one.

Illustrative composite, not a real customer.

Questions to ask any provider

0/8 done

Several states, including California, New York, Utah, and Virginia, now require many providers of sales-based financing to give standardized cost disclosures. Wherever you are, you can ask for the same information. For the math behind these numbers, see The True Cost of Financing.

Words to know

Future receivables
Sales revenue a business expects to collect in the future.
Holdback
The percentage of sales or deposits remitted to the provider until the agreed total is paid.
Reconciliation
A process to adjust fixed payments so they reflect your actual sales.
Stacking
Taking additional advances or loans while earlier ones are still being repaid.

Finished reading?

Track your progress through Stage 3: Fund.