Stage 4 of 6 · Scale with intent
Grow
Grow without losing your footing
Pricing, marketing, break-even, and expansion decisions, from your first ad to your second location.
Your path through Grow
- 1
Is Your Business Ready to Grow?
Up nextLearn the signals that say your business can handle growth, and the warning signs that say build the base first.
7 minEstablished Interactive tool - 2
Marketing That Pays for Itself
Track where customers come from, know what each one costs to win, and put your money where it earns the most.
8 minFoundations - 3
Break-Even Analysis: Know Your Number
Find the sales you need each month just to cover your costs, so every decision starts from a real number.
7 minFoundations Interactive tool - 4
Unit Economics for Owners
Find the single unit your business really sells, measure what each one earns, and use it to decide what to grow and what to cut.
11 minAdvanced Interactive tool - 5
Second Location, New Equipment, or New Market? Evaluating Expansion
Use payback period, ROI, and simple scenarios to judge a big growth move before you commit cash or take on debt.
12 minAdvanced - 6
Getting Found Online: Search, Reviews, and Social
Set up the free and low-cost basics that help local customers find you, trust you, and choose you.
8 minFoundations - 7
How to Raise Prices Without Losing Customers
See why a small price increase can do more for profit than more sales, and how to raise prices in a way customers accept.
8 minEstablished Interactive tool - 8
The Economic Cycle
The Inflation Cycle - Example
6 minAdvanced Lightbulb Library - 9
Evaluating Companies
How can you tell if a company has the potential to be a good investment?
6 minAdvanced Lightbulb Library